While a half dozen TV cameramen set up their shots, Donn Pearlman assisted Random House author and former American Numismatic Association Vice President, Scott A. Travers, as he prepared to deliberately place a $1,000 rare penny into circulation in New York City's Times Square on April 18, 2006. The stunt obtained nationwide publicity for National Coin Week and Travers' latest edition of The Coin Collector's Survival Manual. Photo credit: Elyse Marshall