How NOT To Make A Sale
I’m a big believer in customer service. I cringe when making a simple phone call to a company and being confronted with frustrating, repeated and seemingly minute-after-minute voice mail choices to click one for this or two for that. Worse, though, is when a company fails to treat prospective customers with adequate service.
I received an unsolicited phone call from a marketing company (I’ll give you their name if you’d like) purporting to be calling in conjunction with the Chamber of Commerce. I was about to go into a meeting, so I politely told the caller, “I can’t talk now, but please call me in one hour.”
That was more than two weeks ago. Today, the marketing company finally called me back. I told him: “You were supposed to call two weeks ago. If this is the kind of customer service you give while trying to solicit business, what low level of service can I expect if I actually buy your products or services and do business with you? Put my phone number on your Do Not Call List.”